Brown Advertising’s New Video!

by Neil Brown November 25, 2011
Thumbnail image for Brown Advertising’s New Video!

As I mentioned in the last blog post, video is a powerful tool that every business can use as part of their overall marketing strategy. At Brown Advertising, we are firm believers in using this medium as the perfect compliment to your website and other marketing elements. So without further adieu, here is our new [...]

Read More

Using Video To Propel Your Marketing To The Next Level

by Neil Brown November 11, 2011
Thumbnail image for Using Video To Propel Your Marketing To The Next Level

There are many different tools you can use as part of your marketing strategy, from brochures to blogs to email marketing. One of the most effective tools for communicating your marketing story is through the power of video. Video engages your audience’s emotions and creates a much deeper understanding than text and images alone. A [...]

Read More

Branding Developed by Brown Advertising Wins Awards

by Neil Brown November 3, 2011
Thumbnail image for Branding Developed by Brown Advertising Wins Awards

I received a nice email from a client this week stating that a branding project we developed for Historic Elkin, NC had won a state award! The Elkin Main Street Advisory Board won “Best Downtown Branding and Image Building Campaign” as well as the Award of Merit as part of the 2011 N.C. Main Street [...]

Read More

What to Look For In Choosing a Web Hosting Company

by Neil Brown October 28, 2011
Thumbnail image for What to Look For In Choosing a Web Hosting Company

As a web designer, I’ve worked with a variety of web hosting companies over the years. One might think on the surface that they’re all the same—but that’s far from the case in reality. A poor web hosting company can not only cause you unnecessary grief, but lost revenue as well. With so many choices [...]

Read More

Becoming Proactive with Your Marketing

by Neil Brown October 21, 2011
Thumbnail image for Becoming Proactive with Your Marketing

Many small and mid-size companies are primarily reactive with their marketing efforts. For them, marketing is an event rather than a process. There is the tendency to think that marketing is placing a few ads and occasionally sending a direct mail piece or an email blast. They may have some limited success but wonder why [...]

Read More

5 Ideas for Creating Content For Your Blog

by Neil Brown October 14, 2011
Thumbnail image for 5 Ideas for Creating Content For Your Blog

Many businesses today recognize that blogging can be a great way to market your business, build a following and create a personal connection with your audience. But one of the most common questions I get is, “But what am I going to write about?” There are many ways to create content for your blog—here are [...]

Read More

6 Biggest Benefits of SEO to Your Business

by Neil Brown October 6, 2011
Thumbnail image for 6 Biggest Benefits of SEO to Your Business

Today, the Internet is the place most consumers turn to when looking for information, services and products to buy. Over 93% of consumers worldwide use search engines to find and access websites, according to Forrester Research. This tremendous shift in how consumers make buying decisions has revolutionized how we do business today—and sent several long-standing [...]

Read More

Tips for Effective Postcard Marketing

by Neil Brown September 29, 2011
Thumbnail image for Tips for Effective Postcard Marketing

Social media and online marketing captures a lot of attention today (and rightfully so) but postcard marketing is still a tried-and-true method for many companies’ marketing strategy. Postcards can be very effective for lead generation by prompting a call-to-action response in a timely manner. Postcards generally get read at a much higher rate than other [...]

Read More

5 Most Common Mistakes in Logo Design

by Neil Brown September 22, 2011
Thumbnail image for 5 Most Common Mistakes in Logo Design

Creating a successful logo is the cornerstone of branding your company. It is the primary ‘mark’ that conveys the impression about your business to others. Many small businesses (and also larger companies) make mistakes that could have easily been avoided while developing their company logo. Here are 5 of the most common mistakes: 1. Designing [...]

Read More

Interviewed on the Marketing Mentor Podcast

by Neil Brown September 8, 2011
Thumbnail image for Interviewed on the Marketing Mentor Podcast

I was recently interviewed by Ilise Benun of the Marketing Mentor for her podcast. Ilise specializes in helping independent professionals grow their business and has authored several books and does lots of speaking engagements on the subject. I worked with Ilise earlier this year in one of her marketing groups to get more focused and [...]

Read More

← Previous Entries