6 Reasons to Rethink LinkedIn

by Cameron Yost May 11, 2012
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Hubspot recently conducted a study of 5000 inbound marketers to find out which social media channel was the most effective in generating leads. LinkedIn, guilty of being the most under utilized of all of the social media mediums used by businesses ended up winning—by a landslide. In fact, LinkedIn proved to be 277% more effective [...]

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Push vs. Pull Marketing

by Cameron Yost May 4, 2012
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I am late to jump on the bandwagon but have recently starting watching become obsessed with the show Mad Men. It is fun to compare the day-to-day activity at Sterling Cooper to the day-to-day activities here at Brown Advertising. Although, I can sometimes relate to the characters and the campaigns they are working on, most [...]

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What Are People Saying About Your Brand?

by Cameron Yost April 27, 2012
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Your brand can be defined by what people are saying about your company and products when you’re not there. Word of mouth is a powerful tool but one that is hard to take advantage of if there’s nothing exciting to share about your brand. Traditionally, word of mouth conversations are just that, conversations between friends, [...]

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Finding the Perfect Frequency for Social Media

by Cameron Yost April 20, 2012
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Most companies we talk to who use email marketing or have a social media presence are focused on one thing, numbers: How many followers do we have? How many likes does our page have? How many subscribers opened our last email? I recently read a study that explored both, why and how customers make the [...]

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Important Considerations When Choosing an SEO Company

by Neil Brown April 13, 2012
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Search Engine Optimization (SEO) is a critical part of a company’s marketing strategy in today’s world. If you’re not being found on Page 1 of Google, then you’re literally giving away new business to those who are. With the decline of traditional media, including yellow pages and newspapers, most people turn to the Internet to [...]

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What Do Your Company Colors Say About Your Business?

by Cameron Yost April 6, 2012
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One of my favorite things about spring is all of the colors that start popping up this time of the year. My personal favorites are the bright yellow forsythia plants and the big white blooms of the bradford pear trees, as long as you can’t smell them. All of the attention I’ve been giving to [...]

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Is Your Company’s Facebook Page Ready for Timeline?

by Cameron Yost March 16, 2012
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For those of you out there who have been avoiding switching your Facebook page over to the Timeline format—warning…change is coming. Facebook will automatically be switching all pages over to the Timeline format on March 30.

What does this mean for your company’s page?

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Brown Advertising Announces Expansion

by Neil Brown February 14, 2012
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• Opens New Office, Announces New Account Executive. Although we are only two months into the new year, 2012 has been full of excitement so far for Brown Advertising. We are happy to announce that we have opened a new office in Winston-Salem and look forward to calling the area home. We also recently welcomed [...]

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Brown Advertising’s New Video!

by Neil Brown November 25, 2011
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As I mentioned in the last blog post, video is a powerful tool that every business can use as part of their overall marketing strategy. At Brown Advertising, we are firm believers in using this medium as the perfect compliment to your website and other marketing elements. So without further adieu, here is our new [...]

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Using Video To Propel Your Marketing To The Next Level

by Neil Brown November 11, 2011
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There are many different tools you can use as part of your marketing strategy, from brochures to blogs to email marketing. One of the most effective tools for communicating your marketing story is through the power of video. Video engages your audience’s emotions and creates a much deeper understanding than text and images alone. A [...]

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